Why I Sell Supplements

On my website, you may have noticed links to purchase nutritional supplements. I’ve been asked before about why I offer these resources to the public, so I want to set the record straight. 

Let me explain for a moment what vitamins and minerals do.

They are not drugs, they do not work like drugs, and they cannot be studied like drugs, which is why you hear so much conflicting information about them in the media. They are, however, essential components of our biology that make every chemical reaction in our body function, including metabolism, energy generation, and calorie burning.

The human body is an extraordinarily complex system where trillions of chemical reactions occur every single day to maintain health and vibrancy. Each reaction requires a catalyst (an enzyme), and each catalyst has a helper or cofactor (coenzyme). Vitamins and minerals are those helpers. Without optimal levels, your biochemistry doesn't run well and, in some cases, doesn't run at all.

There is also a stark difference between nutrient deficiency and optimal levels.

The Recommended Dietary Allowances (RDAs) and Adequate Intakes (AIs) established by health agencies are designed to prevent deficiency diseases in the general population. They provide the minimum amount of each nutrient needed to avoid overt deficiency symptoms. Optimal levels aim to achieve the best possible health outcomes, including enhanced physical performance, cognitive function, disease prevention, and overall well-being.

The challenge is that many people are not getting those optimal levels.

The foods we eat today are highly refined, stripping them of many essential minerals during processing. The food we eat today is about 30% less nutritious than it was in 1940. This is the classic case of being "overfed but undernourished."

At the same time, industrial agriculture has depleted the nutrient density of our food supply. Plants get their nutrients from the soil, and animals get their nutrients from plants. Thus, the more nutrient-depleted the soil is, the fewer nutrients the vegetation growing on it will have.

Even if we eat a completely perfect diet, the increased stress of modern life, combined with a toxic environment, increases our nutritional demands. Toxins and stress deplete our bodies of nutrients, making it harder to get what we need from food alone.

While whole, real food should be the foundation of any healing protocol, modern agricultural practices, long transport and storage times, and soil depletion have reduced the nutrient content of our food. Supplements can provide additional support when nutritional gaps exist.

Because of these problems, for years I've been asked where to buy high-quality supplements. I could see that people were confused about what to take, why, and where to source from.

With such a volume of inbound from my patients and community, I felt it was important to address a critical gap in the supplement market: the need for highly curated, high-potency, and high-bioavailability supplements that are meticulously tested for environmental toxins and ingredient quality.

When I recommended specific ingredients in clinical practice, quality varied widely across the market. Many products contained fillers, poor bioavailability forms, or inadequate dosing. Rather than recommend products I couldn't verify, I helped create formulations that met clinical standards.

This is why I started a supplement store: a highly curated store which my community and peers can trust, knowing the rigor of quality control and attention that our team puts into selecting each product.

We only choose brands that use best-in-class manufacturing practices, are backed by scientific data, and have a proven history of efficacy, potency, bioavailability, and safety. All of our products are third-party tested for active ingredients and contaminants and are free of preservatives, fillers, binders, and common allergens.

I understand the skepticism around anyone who both educates and sells products. That is a fair conversation. My position has always been that if I recommend a protocol in clinical practice, I want clean, transparent, rigorously tested formulations available.

But that does not mean everyone needs supplements, nor does it mean supplements replace foundational lifestyle change.

Food first.

Sleep first.

Movement first.

Stress reduction first.

Supplements are adjuncts.